Our first step which is very important in your PPC program is the Keyword research. If you don’t have the right keywords, you risk wasting money and time from the beginning.
Your account Manager can help you with the Keyword research so the campaign would start with an amazing kick off!
This is where we create your campaign and make sure everything is correct. We will write your ad copy, target the correct audience, and manage your keyword bids. A PPC campaign has a lot of dynamics and moving parts so it is crucial to make it all work holistically.
LANDING PAGE DEVELOPMENT
We will examine and determine if your campaign will need a landing page.Most of the time it’s better to start with a landing page than optimizing your homepage which might have multiple targeting and a variety of different audience.
ACCOUNT SET UP
If you didn’t deal with AdWords or other pay per click platforms, we are going to show you how everything works. We will also get your business an account and set it up to match your business plans and targets.
TRACKING INSTALLATION & TESTING
We are going to install and integrate all the tools into your business website including Google Analytic, Call Tracking, and more. If there is anything we think might help your business with your AdWords campaign, we will do it for you.
Now are you ready to launch your PPC campaign! Let’s have a great kick off. We will be there with you every step of the way to make sure that it works efficiently. We will not stop until you see satisfactory results.
We monitor your performance on a daily basis in order to reach good results, and give you tips on maintaining and increasing business and campaign performance.
Once we monitor your campaign, we promote parts that are performing well and then remove parts that are not performing. We evaluate your campaign consistently to make sure your leads and conversions keep increasing.
ANALYSIS AND FEEDBACK
We consistently monitor and analyze your campaigns and provide you with the feedback. You can always have all the information at your fingertips.